4 Innovations That Are Rocking The Outdoor Branding Game
Branding is an essential part of a business’ success and carefully strategized branding always goes a long way in securing a firm establishment for the business in the market. No matter how much the brand is boosted across digital platforms, outdoor branding still remains the most effective strategy for a brand’s growth and development. Outdoor branding is to a brand, what food is to the human body - a requisite.
Here are 4 hot trends in Outdoor Branding that will take your Branding game to the next level, thereby establishing your brand on firm ground.
ARTIFICIAL INTELLIGENCE
At the very mention of Artificial Intelligence, the first things that strike our minds are naturally a robot that can think on its own or a car that can drive itself around. However, AI is more than just that; it is a vast sector of technology that has changed human life forever. With the onset of AI, even branding outdoor has moved onto the next league. This is because AI can process humongous amounts of data at a large and rapid scale. Therefore, it improves data analysis, predictions, market research and so much more for the business sector in terms of branding and advertising.
Two specific applications of AI in Outdoor Branding are: i) Dynamic Billboards and ii) Location Data Accuracy
STORYTELLING
The Human mind is designed such that it absorbs facts and opinions shared in a story format rather than a plain narrative. This is one of the primary reasons why the creative industry is always in demand. A product or a service if advertised in the form of a story, has shown to yield much better responses among target audience than when launched as a mainstream commodity. The latter method fails to give the opportunity for the consumer to differentiate it from other competitors.
How can this Storytelling aspect be incorporated in outdoor branding? It could be something as simple as a catchy tagline displayed on a billboard, or a video of how the brand came to be played in a popular location, or even just an impactful campaign in the outdoors. The choices are endless. It is time to rack up those brainstorms and let the creative juices flow.
Check out how these brands embraced storytelling along with Outdoor marketing and tasted immense success - https://www.outsidebusinessjournal.com/brands/these-outdoor-brands-are-turning-customer-stories-into-marketing-gold/
MULTI-CHANNEL INTEGRATION
The combination of digital and outdoor branding techniques has been immensely successful for brands in recent times. One such popular application of this approach is the use of QR codes for various branding strategies ranging from getting offers, promotions, freebies, feedback, and so on.
Thus, a multi-channel integration in outdoor branding has only been proven to amplify positive results for brands across industries, both B2B and B2C alike.
THE RISE OF DOOH
This is inevitably the age of digital media and so, to try and keep Outdoor branding conventional and exclusive from digital media is nearly impossible. Digital influence has penetrated deep into every nook and cranny of the Branding scene and Digital Out-Of-House Branding is only a resultant of all the buzz in the tech industry. The usage of digital elements partly or wholly has enhanced outdoor branding to a colossal extent especially in the current scenario that is engulfed by unpredictability and sporadic lockdown schedules.
DOOH is a rising and rapidly adaptive trend in the world of Outdoor Branding and the sooner brands adapt and incorporate it in their marketing mix, the better their growth will be.
Consumers of today are highly informed individuals who are well aware and conscious of what they consume. Therefore, it is time that brands and businesses level up their branding game to match the current trends of the market and keep themselves updated. These latest trends in the Outdoor Branding game have really taken OOH to newer levels of creating an impact and Brand awareness among consumers. Do apply them to your brand building process and see for yourself how much the growth graph goes up. Happy marketing!
